STAY INFORMED WITHOUT THE TECHNICAL HASSLE

AI IN PLAIN LANGUAGE

100 AI terms.
Without the technical hassle.

From algorithm to zero trust. Short explanations for independent professionals who want to understand, choose and use AI in practice.

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A

Agent

Workflow

An AI system that can perform several steps to achieve a goal, such as finding information, creating a file and forwarding a task.

AI

Basics

Artificial intelligence. Computers performing tasks that normally require human thinking.

AI Act

Law

The European law that sets rules for AI. Requirements depend on the risk and your organisation's role.

AI assistant

Application

A tool that answers questions, creates content or helps with tasks. ChatGPT and Claude are well known examples.

AI governance

Management

The roles, agreements and controls used to manage AI and keep responsibility clear.

AI literacy

People

The knowledge and skills needed to use AI consciously, critically and safely.

AI model

Technology

The computational system behind an AI application. It processes input and produces an answer or prediction.

AI register

Management

An overview of AI tools and processes, including their owner, purpose, data, location, risks and costs.

AI strategy

Organisation

A plan that connects business goals, people, processes and technology to introduce AI safely and usefully.

Algorithm

Basics

A defined series of rules or steps a computer follows to solve a problem or calculate an outcome.

Anonymisation

Data

Changing personal data so a person can no longer reasonably be identified. This is harder than merely removing a name.

API

Integration

A technical interface through which two systems exchange information.

Audit trail

Control

A history of actions and decisions that shows who did what, when it happened and what followed.

Automation

Process

Letting systems perform work according to agreed steps. AI can make this more flexible but also requires additional control.

B

Bias

Risk

A skewed outcome caused by data, design choices or use that may unfairly disadvantage people.

Black box

Risk

A system whose reasoning is difficult to explain, which can be problematic for important decisions.

Bot

Application

Software that performs tasks automatically. A bot does not always use AI, although many modern bots do.

C

Chatbot

Application

A system people interact with through text or speech, using fixed answers or an AI model.

Claude

Tool

An AI assistant and model family from Anthropic for text, analysis, documents and software development.

Cloud

Infrastructure

Computing and storage accessed through the internet. Provider terms and location affect where data is processed.

Codex

Tool

An OpenAI AI agent that helps build, understand, review and modify software.

Computer vision

Technology

AI that can understand images or video, such as recognising objects or reading documents.

Context window

Model

The amount of information an AI model can consider at one time.

Copilot

Workflow

An AI tool that works alongside a person and makes suggestions while the person remains responsible.

D

Data breach

Security

Personal data being lost or reaching unauthorised people, including through incorrectly shared AI input.

Data classification

Security

Grouping data by sensitivity to determine which people and AI tools may use it.

Data controller

Privacy

The organisation that decides why and how personal data is processed. This responsibility remains when an AI supplier is used.

Data lake

Data

A large store for different kinds of raw data that needs clear rules to remain manageable.

Data lineage

Data

The origin and journey of data, including how it changes and where it is used.

Data minimisation

Privacy

Using only the data genuinely needed for a purpose. Less data usually means less risk.

Data residency

Data

The agreed region where data is stored or processed.

Dataset

Data

A collection of information used to train, test or supply a model.

Deep learning

Technology

Machine learning using large neural networks, widely used for language, images and speech.

Deepfake

Risk

Convincing AI generated or altered image, audio or video that can misrepresent what someone did or said.

DPA

Contract

Data Processing Agreement. It records how a supplier handles personal data.

DPIA

Privacy

A privacy risk assessment performed before processing begins, sometimes required for high risk AI.

E

Embedding

Technology

A numeric representation of meaning that enables semantic search across text, images or other information.

Encryption

Security

Making data unreadable without the correct key, both during transfer and often during storage.

Endpoint

Integration

A specific internet address where software can call a service or AI model.

Explainable AI

Control

AI whose operation or outcome can be explained in an understandable way. Also called XAI.

F

Few shot prompting

Prompt

Giving an AI model a few examples of the desired input and output so it can recognise the pattern.

Fine tuning

Model

Further training an existing AI model for a specific topic or behaviour.

Foundation model

Model

A large base model that can perform many tasks and can be adapted further.

G

Generative AI

Basics

AI that creates new content such as text, images, audio, video or code.

Governance

Management

How decisions, responsibilities, rules and controls are organised.

Guardrail

Security

A technical or organisational boundary designed to prevent unwanted AI behaviour.

H

Hallucination

Risk

A convincing AI answer that is factually wrong or invented and therefore needs verification.

Human in the loop

Control

A person checks or decides at an important point while AI provides support.

I

Inference

Model

The moment a trained AI model processes new input and creates an answer or prediction.

Input

Basics

Information supplied to a system, such as a prompt, document, image or dataset.

ISO 27001

Standard

An international standard for systematically managing information security.

ISO 42001

Standard

An international management system standard for responsible development and use of AI.

J

Jailbreak

Security

An attempt to bypass an AI model's safety rules and cause unwanted output or misuse.

K

Knowledge base

Data

A managed collection of information that people or an AI application can search.

L

Large Language Model

Model

A large model, often shortened to LLM, that predicts language and can understand and produce text.

Latency

Technology

The time between a request and a system's response. Lower latency means a faster reaction.

Least privilege

Security

Giving each person or tool only the access genuinely required.

Logging

Control

Recording technical events such as requests, errors and changes for management and investigation.

M

Machine learning

Technology

AI in which a system learns patterns from examples instead of following only fixed rules.

MCP

Integration

Model Context Protocol, a standard that lets AI systems use tools and information sources in a controlled way.

Model card

Documentation

A document describing an AI model's purpose, capabilities, limits, tests and risks.

Model risk

Risk

The possibility that a model fails, is misused or no longer reflects reality.

Multimodal

Model

An AI model that can process several types of information, such as text, images and sound.

N

n8n

Tool

Software for connecting systems and tasks into workflows, hosted in the cloud or on your own server.

Natural Language Processing

Technology

Technology that enables computers to process human language, commonly shortened to NLP.

Neural network

Technology

A computational model with connected layers that learns patterns from data.

O

OCR

Technology

Optical Character Recognition, technology that extracts text from scans, photos and documents.

Open source

Technology

Software whose source code is available under a licence. It is not automatically free or secure.

Output

Basics

The result returned by a system, such as an answer, summary, prediction or file.

P

Personal data

Privacy

Information relating directly or indirectly to an identifiable person.

Plugin

Integration

An extension that adds functions or connections to software.

Predictive AI

Application

AI that uses previous data to forecast an outcome, such as demand, failure or maintenance.

Prompt

Prompt

The instruction or question given to generative AI, often including context, rules and examples.

Prompt engineering

Prompt

Designing, testing and improving prompts to produce useful and consistent answers.

Prompt injection

Security

An attack in which hidden or misleading text tries to override an AI system's instructions.

Pseudonymisation

Privacy

Replacing identifiable data with a code. It remains personal data because the person can still be recovered with extra information.

Q

Quality assurance

Control

Agreements and tests used to monitor the quality of an AI process, often shortened to QA.

R

RAG

Technology

Retrieval Augmented Generation. AI first finds information in selected sources and uses it to answer.

Red teaming

Security

Deliberately trying to make a system fail or be misused so weaknesses can be found early.

Responsible AI

Management

Developing and using AI with attention to safety, fairness, privacy, transparency and human responsibility.

Retention policy

Data

Rules for how long data, prompts, answers and logs are kept and when they are deleted.

Risk classification

Risk

Classifying an AI use by its potential impact to determine the required controls and documentation.

S

SaaS

Infrastructure

Software as a Service, software purchased as an online service, usually through a subscription.

Sandbox

Security

An isolated test environment where software or AI tasks can run without harming live systems.

Shadow AI

Risk

AI used without central visibility, approval or clear agreements, leaving data, costs and ownership unclear.

Single sign on

Security

Using one company login for multiple systems to improve access management.

Synthetic data

Data

Artificial data that imitates characteristics of real data and may reduce privacy risk when properly tested.

System prompt

Prompt

A core instruction that defines an AI model's role, behaviour and limits before a user asks a question.

T

Token

Model

A small unit of text processed by a language model. AI usage and costs are often measured in tokens.

Tool calling

Integration

An AI model triggering a controlled external function, such as reading a calendar or querying a database.

Training data

Data

Examples from which an AI model learns. Their quality and origin affect its results.

Transparency

Management

Clearly stating that AI is used, for what purpose, with which limits and under whose responsibility.

U

Use case

Process

A concrete situation where AI can create value, including the user, problem, process and desired outcome.

V

Vector database

Data

A database that stores embeddings and retrieves information by meaning, often used for RAG.

Vendor lock in

Risk

Strong dependence on one supplier that makes switching difficult or expensive.

Vercel

Tool

A platform for building, publishing and managing websites and applications across regions.

W

Workflow

Process

A defined sequence of steps between people and systems. Clear workflows are the basis of good AI automation.

X

XAI

Control

Explainable Artificial Intelligence, techniques that make AI outcomes and their main reasons easier to understand.

Z

Zero data retention

Data

An agreement under which a supplier does not retain input and output, subject to documented exceptions.

Zero trust

Security

A security principle where no access is automatically trusted and every request is verified.

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